We seek a dynamic marketing professional with a proven track record of success to manage our digital presence and drive online engagement. The role blends website management with creative marketing strategy to elevate the brand and support business growth. With experience in revitalizing brand presence across multiple platforms, driving significant engagement and reach. While skilled in vendor management, fostering client relationships, strategic planning, campaign execution, and data-driven decision making. Strong collaborator with a keen eye for creative content creation and a dedication to achieving measurable results.

Key Responsibilities

Website Management

• Generate massive website traffic with quality prospects and consumer satisfaction, and convert the pipeline into business and profit.
• Maintain and update the company website.
• Optimize site performance, SEO, and user experience.
• Collaborate with IT and design teams to implement new features.
• Monitor analytics and generate performance reports.

Digital Marketing

· Increase internal communication flow from Sales to Back-end operations & supply chain.

·         Increase communication and interaction with customers & prospects on the website.

• Plan and execute digital campaigns across all digital media platforms
• Develop and manage content calendars
• Coordinate with products and sales teams for campaign alignment
• Track KPIs and adjust strategies based on performance

Content Creation

• Write and edit web content, blog posts, and product pages
• Ensure brand consistency across all digital platforms
• Source or create visuals for marketing materials

Analytics & Reporting

• Use tools like Google Analytics
• Provide monthly reports on traffic, engagement, and conversions
• Recommend improvements based on data insights

Qualifications

• Bachelor’s / Master' degree in Marketing, Communications, or related field
• 2–4 years of experience in digital marketing or website management
• Proficiency in CMS platforms, SEO tools, and Google Analytics
• Strong writing and editing skills
• Experience in B2B or the chemical industry is a plus

Preferred Skills

• Familiarity with HTML & CSS
• Graphic design skills
• Knowledge of Customer Relationship Management (CRM) Systems
• Ability to manage multiple projects and deadlines